将洞察转化为行动:评估消费者行为数据在小联盟棒球营销和传播策略中的使用的案例研究

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM
Jessica R. Braunstein-Minkove, Ari Kim
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Turning Insight into Action: A Case Study Assessing the Use of Consumer Behavior Data in Minor League Baseball Marketing and Communication Strategies
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Journal of Applied Sport Management
Journal of Applied Sport Management HOSPITALITY, LEISURE, SPORT & TOURISM-
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