The Influence of Development and Alternative Solutions for the Development of Small and Medium Industries in Hst Regency, South Kalimantan, Indonesia

Analysis of the Effectiveness and Influence of Small and Medium Industry Development on the Income of Small and Medium Industry Actors in (HST) Regency. The research aims to analyze the influence of coaching and alternative solutions for developing SMEs in HST Regency. The research aims to analyze the influence of coaching and alternative solutions for developing Small and Medium Industries in HST Regency. This research is about Small and Medium Industry actors in the HST Regency Trade Service who had the opportunity to receive guidance from the Trade Service in the industrial sector of HST Regency. The respondents in this research were 38 respondents from Small and Medium Industry actors in HST Regency, and this research used quantitative methods, data collection techniques using interviews, observations and documentation. Data analysis by analyzing the impact on respondents and SWOT analysis. The F test is carried out to test whether development (X1), capital (X2), education (X3), labor (X4) and marketing network (X5) together have a significant influence on income (Y) from Small and Medium Industries ( SMEs). Based on the SPSS output table, the Sig value is known. is 0.000. Because the Sig value. 0.000 < 0.05, then according to the basis of decision making in the F test it can be concluded that the hypothesis is accepted or in other words Development (X1), Capital (X2), Education (X3), Labor (X4), and Marketing Network (X5 ) simultaneously influences the Income (Y) of Small and Medium Industries . Based on the diagram above, the position of SMEs by respondents is in quadrant III (negative, positive), this position indicates a business that is weak but has great opportunities. The strategy recommendation given is Change Strategy, meaning that the organization is advised to change its previous strategy. Because, it is feared that the old strategy will be difficult to capture existing opportunities while improving the business being carried out.