Tourism–a look into a brighter future

Purpose This paper aims to analyze how tourism can impact today's world, particularly as we live a decisive moment for the planet, deeply affected by war in Europe and all the implications resulting from this anomalous situation. Design/methodology/approach In this paper, the author presents five pillars of the differentiating impact that tourism can have in today's world, from the need to modernize an increasingly old world to the need to reduce inequalities. Findings The author contends that the tourism industry has a significant and positive impact in the world by building secure bridges for a better future. This is because it is on the right side, opposing disharmony and bringing people closer together, and by leading economic growth, the base factor of all positive economic change. Originality/value The article supports the view that tourism generates more equality at local and global levels and that while it may not in itself be the solution for our future, it will be much easier to look into a brighter future, whenever we include tourism in it.