Farmer motivation towards the development of honeybee farming in Bali Province

Bali Province is a province that has abundant natural resources that can provide benefits in maintaining its sustainability. As an area with a tropical climate, Bali has a very large role seen from how to produce to be able to market honey. This study aims to analyze the motivation of farmers, the factors that influence the motivation of farmers, the problems of farmers and the development strategy of honeybee cultivation in Bali Province. This research was conducted in all regencies and cities in Bali Province. Sampling in this study used a purposive sampling method with a total of 189 respondents. The data analysis method used in this research is quantitative and qualitative descriptive analysis. The results of this study indicate that the level of motivation of farmers in the development of honeybee farming in Bali Province is in the high category with an achievement score of 3.74. Factors influencing the motivation of farmers in the development of honeybee cultivation are age, formal education, non-formal education, number of family dependents, land area owned, knowledge, attitudes, and communication intensity.