{"title":"中国跨地方经济中的粉丝参与策略之争——以藏族网红丁震为例","authors":"Yuqing Yang","doi":"10.1177/0920203x231202442","DOIUrl":null,"url":null,"abstract":"The Ding Zhen phenomenon saw a young Tibetan herder from Litang County of Sichuan Province gain a spotlight within China’s new-media celebrity industry, introducing a mode of translocal connectedness through a fan economy. The mode of connectedness features social engagement between Ding Zhen’s extra-local fans and a state-owned company in Litang with aims to profit from the influence of this cyber star to develop ethnic tourism, in line with the trend of using technological marketing solutions for poverty alleviation. Interacting with Litang’s media tactic, Ding Zhen’s fan communities on two Super Topics (超话) on Weibo compete to define proper fan behaviour and champion the rights and subject personhood of their idol beyond the limits of his localized identity. At the same time, the company aligns with the state’s stance on fan disciplining as a way of regulating fan friction and activism. The challenges faced by fans within the current media climate as they attempt to uphold fan subculture, as well as those faced by a highland ethnic town grappling with the complexities of unbalanced spatial development, serve as the underlying factors driving translocal cooperation and conflicts. In their intertwined situations, both extra-local fans and the local community seek empowerment, navigating their tensions towards a dynamic of accommodation.","PeriodicalId":45809,"journal":{"name":"China Information","volume":"32 1","pages":"0"},"PeriodicalIF":2.3000,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Contending Fan Engagement Strategies in China’s Translocal Economy: The Case of Tibetan Cyber Star Ding Zhen\",\"authors\":\"Yuqing Yang\",\"doi\":\"10.1177/0920203x231202442\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Ding Zhen phenomenon saw a young Tibetan herder from Litang County of Sichuan Province gain a spotlight within China’s new-media celebrity industry, introducing a mode of translocal connectedness through a fan economy. The mode of connectedness features social engagement between Ding Zhen’s extra-local fans and a state-owned company in Litang with aims to profit from the influence of this cyber star to develop ethnic tourism, in line with the trend of using technological marketing solutions for poverty alleviation. Interacting with Litang’s media tactic, Ding Zhen’s fan communities on two Super Topics (超话) on Weibo compete to define proper fan behaviour and champion the rights and subject personhood of their idol beyond the limits of his localized identity. At the same time, the company aligns with the state’s stance on fan disciplining as a way of regulating fan friction and activism. The challenges faced by fans within the current media climate as they attempt to uphold fan subculture, as well as those faced by a highland ethnic town grappling with the complexities of unbalanced spatial development, serve as the underlying factors driving translocal cooperation and conflicts. In their intertwined situations, both extra-local fans and the local community seek empowerment, navigating their tensions towards a dynamic of accommodation.\",\"PeriodicalId\":45809,\"journal\":{\"name\":\"China Information\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2023-09-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"China Information\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/0920203x231202442\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"AREA STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"China Information","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/0920203x231202442","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AREA STUDIES","Score":null,"Total":0}
Contending Fan Engagement Strategies in China’s Translocal Economy: The Case of Tibetan Cyber Star Ding Zhen
The Ding Zhen phenomenon saw a young Tibetan herder from Litang County of Sichuan Province gain a spotlight within China’s new-media celebrity industry, introducing a mode of translocal connectedness through a fan economy. The mode of connectedness features social engagement between Ding Zhen’s extra-local fans and a state-owned company in Litang with aims to profit from the influence of this cyber star to develop ethnic tourism, in line with the trend of using technological marketing solutions for poverty alleviation. Interacting with Litang’s media tactic, Ding Zhen’s fan communities on two Super Topics (超话) on Weibo compete to define proper fan behaviour and champion the rights and subject personhood of their idol beyond the limits of his localized identity. At the same time, the company aligns with the state’s stance on fan disciplining as a way of regulating fan friction and activism. The challenges faced by fans within the current media climate as they attempt to uphold fan subculture, as well as those faced by a highland ethnic town grappling with the complexities of unbalanced spatial development, serve as the underlying factors driving translocal cooperation and conflicts. In their intertwined situations, both extra-local fans and the local community seek empowerment, navigating their tensions towards a dynamic of accommodation.
期刊介绍:
China Information presents timely and in-depth analyses of major developments in contemporary China and overseas Chinese communities in the areas of politics, economics, law, ecology, culture, and society, including literature and the arts. China Information pays special attention to views and areas that do not receive sufficient attention in the mainstream discourse on contemporary China. It encourages discussion and debate between different academic traditions, offers a platform to express controversial and dissenting opinions, and promotes research that is historically sensitive and contemporarily relevant.