美国广告学会遗失的历史

IF 4.2 Q2 BUSINESS
Jef I. Richards
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引用次数: 0

摘要

摘要基于从数千份文件中挑选出来的事实,在几年的时间里,我们追溯了美国广告学会最初65年的历史。创始人、官员和会议地点都被记录下来,以及当时采取的主要行动。此外,还详细介绍了奖项的设立和许多获奖者。许多早期的历史已经丢失了,除了最初的一两年,没有人写过关于该组织背景的叙述。这些信息是按时间顺序呈现的,以便将来扩展。披露声明没有竞争利益需要申报。注1特别感谢一位审稿人为本节推荐的材料特别感谢帕特·罗斯,他帮助填写了最近十年或更久的数据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Lost History of the American Academy of Advertising
AbstractBased on facts culled from thousands of documents, over several years, the first 65 years of the American Academy of Advertising is traced. The founders, officers, and conference locations are documented, as are major moves taken in that time. The creation of awards, and the many recipients of those awards, likewise are detailed. Much of the early history has been lost, and no previous recounting of the organization’s background—aside from the first year or two—ever has been written. This information is presented in chronological order, inviting future expansion. Disclosure statementThere are no competing interests to declare.Notes1 Special thanks are owed to a reviewer for recommending material in this section.2 Special thanks to Pat Rose, who helped fill in data from the most recent decade or more.
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来源期刊
CiteScore
5.80
自引率
32.40%
发文量
17
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