基于PRISMA的旅游业社会化媒体营销文献评价

IF 1.5 Q2 COMMUNICATION
Mamta S. Solanki, Joby Thomas
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引用次数: 0

摘要

社交媒体是旅游企业和组织有效的沟通和信息共享工具。旅游营销应利用社交媒体和互联网用户的日益普及,通过优化社交媒体的潜力,迎接技术变革。本研究对2005年至2022年在EBSCOhost、ScienceDirect和Google Scholar学术数据库上发表的旅游业社交媒体相关学术期刊文章进行了评估。本文采用内容分析的方法对文章进行回顾,并对学术文献中关于社交媒体营销的知识现状进行评估。系统评价和荟萃分析首选报告项目(PRISMA)用于报告和筛选综述论文。这些文章分为六个主题:市场推广、旅游目的地体验/形象、旅游复苏、智慧旅游、传播及推广。研究分析确定了两个主要领域:(a)旅行者/游客的观点,侧重于他们的行为态度;(b)旅行社的观点,侧重于功能方法。在对文献进行回顾的基础上,为进一步研究提供了方向,提出了一个临时版本的“社交媒体”定义,其中包含了更具体的术语,具有理论和实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA
Social media is an effective communication and information-sharing tool for tourism enterprises and organisations. Tourism marketing shall tap the growing popularity of social media and internet users, embracing a technological shift by optimising the potential of social media. This research study evaluates the academic journal articles related to social media in the tourism industry published on EBSCOhost, ScienceDirect and Google Scholar academic databases from 2005 to 2022. The article adopts a content analysis approach to review the articles and to evaluate the present state of knowledge of social media marketing in academic literature. Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) is used for reporting and screening the review papers. The articles were coded and categorised under six major themes: Marketing, Destination experience/image, Tourism recovery, Smart tourism, Communication and Promotion. The research analysis has identified two major areas: (a) Travellers’/tourists’ Perspective which has a focus on their behavioural attitude and (b) Tourism Agencies’ Perspective which has a functional approach. Based on the review of the literature to give direction for further research, an improvised version of the definition for the term ‘social media’ with the inclusion of more specific terms in it has been proposed with theoretical and practical implications.
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来源期刊
CiteScore
2.70
自引率
26.70%
发文量
20
期刊介绍: The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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