Cognitive bases of connotative polysemy of English-language artistic names

The study aims to identify the features of ethnocultural connotative polysemy formation for artistic names in the English language within the framework of the linguoculturological orientation of the cognitive approach. The paper examines connotative polysemy as a result of a multi-vector secondary interpretation of English-language artistic names determined by both linguistic and extralinguistic factors. The scientific novelty lies in investigating the phenomenon of connotative polysemy from cognitive positions as a result of derivational naming processes occurring due to perspectivization of various cognitive features. The phenomenon of ethnoconnotation is considered as an ontological property of linguistic units, a potency that can be realized by native speakers in the process of communication. It is the first time that the material of the English language has been used to identify the usual and potential polysemous artistic names with ethnoconnotation. As a result, it has been proved that perspectivization, the foregrounding of a certain section of the frame, serves as an explanatory basis for the examination of the mechanism of generation of connotative meanings. Artistic names can potentially implement an unlimited number of cultural connotations, which indicates their content capacity and relevance for native speakers, as well as the creative nature of language activities in general.