{"title":"英语双关语在英语广告中的应用及其翻译策略","authors":"树梅 庹","doi":"10.12677/ml.2023.1110634","DOIUrl":null,"url":null,"abstract":"In the modern economic society, the advertising industry is developing day by day and has a pivotal position. In order to make the advertisement more eye-catching, unique, advertising busi-nessmen began to resort to a variety of different means and strategies to polish it. As a popular","PeriodicalId":65210,"journal":{"name":"现代语言学","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Application of English Puns in English Advertisements and Their Translation Strategies\",\"authors\":\"树梅 庹\",\"doi\":\"10.12677/ml.2023.1110634\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the modern economic society, the advertising industry is developing day by day and has a pivotal position. In order to make the advertisement more eye-catching, unique, advertising busi-nessmen began to resort to a variety of different means and strategies to polish it. As a popular\",\"PeriodicalId\":65210,\"journal\":{\"name\":\"现代语言学\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"现代语言学\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.12677/ml.2023.1110634\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"现代语言学","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.12677/ml.2023.1110634","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Application of English Puns in English Advertisements and Their Translation Strategies
In the modern economic society, the advertising industry is developing day by day and has a pivotal position. In order to make the advertisement more eye-catching, unique, advertising busi-nessmen began to resort to a variety of different means and strategies to polish it. As a popular