探索Z世代智能手机用户的转换意图:智能手机细分市场因素的推挽系泊框架分析

IF 1.6 Q3 BUSINESS, FINANCE

Australasian Accounting Business and Finance Journal Pub Date : 2023-01-01 DOI:10.14453/aabfj.v17i5.06

Choo Ling Suan, Alice Reyna Gondokusumo, Hardijanto Saroso, Diena Dwidienawati, Dicky Hida Syahchari

{"title":"探索Z世代智能手机用户的转换意图:智能手机细分市场因素的推挽系泊框架分析","authors":"Choo Ling Suan, Alice Reyna Gondokusumo, Hardijanto Saroso, Diena Dwidienawati, Dicky Hida Syahchari","doi":"10.14453/aabfj.v17i5.06","DOIUrl":null,"url":null,"abstract":"This research uses the Push-Pull-Mooring Framework to explore the factors influencing smartphone users’ switching intentions, whether between levels of smartphone types within the same brand or across different brands. Using online survey data from 141 Generation Z Smartphone users in Jakarta, respondents have been divided into three segments according to the smartphone price. These are Entry-Level, Mid-Range, and High-End. This study uses the data triangulation research method by utilizing WrapPLS 7.0 and Nvivo 12 software. This study found that in every level of the smartphone, the Entry-level, Mid-range, and High-End, the most significant factor for switching intention is the Push factor. Apart from that, the quantitative analysis demonstrates that six other factors cause Smartphone users to change smartphone brands: convenience, features, durability, needs, user experience, and the price of smartphones.","PeriodicalId":45715,"journal":{"name":"Australasian Accounting Business and Finance Journal","volume":"25 1","pages":"0"},"PeriodicalIF":1.6000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Exploring Switching Intentions Among Generation Z Smartphone Users: A Push-Pull-Mooring Framework Analysis of Factors Across Smartphone Segments\",\"authors\":\"Choo Ling Suan, Alice Reyna Gondokusumo, Hardijanto Saroso, Diena Dwidienawati, Dicky Hida Syahchari\",\"doi\":\"10.14453/aabfj.v17i5.06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research uses the Push-Pull-Mooring Framework to explore the factors influencing smartphone users’ switching intentions, whether between levels of smartphone types within the same brand or across different brands. Using online survey data from 141 Generation Z Smartphone users in Jakarta, respondents have been divided into three segments according to the smartphone price. These are Entry-Level, Mid-Range, and High-End. This study uses the data triangulation research method by utilizing WrapPLS 7.0 and Nvivo 12 software. This study found that in every level of the smartphone, the Entry-level, Mid-range, and High-End, the most significant factor for switching intention is the Push factor. Apart from that, the quantitative analysis demonstrates that six other factors cause Smartphone users to change smartphone brands: convenience, features, durability, needs, user experience, and the price of smartphones.\",\"PeriodicalId\":45715,\"journal\":{\"name\":\"Australasian Accounting Business and Finance Journal\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":1.6000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Australasian Accounting Business and Finance Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.14453/aabfj.v17i5.06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS, FINANCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Australasian Accounting Business and Finance Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14453/aabfj.v17i5.06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS, FINANCE","Score":null,"Total":0}

引用次数: 0

摘要

本研究使用推拉系泊框架来探索影响智能手机用户切换意图的因素，无论是同一品牌内的智能手机类型水平之间还是不同品牌之间。通过对雅加达141名Z世代智能手机用户的在线调查数据，根据智能手机的价格将受访者分为三个部分。这些是入门级，中档和高端。本研究采用数据三角化研究方法，使用WrapPLS 7.0和Nvivo 12软件。本研究发现，在智能手机的每一个级别，入门级，中档和高端，最重要的因素是推动因素的切换意愿。除此之外，定量分析还表明，导致智能手机用户更换智能手机品牌的其他六个因素:便利性、功能、耐用性、需求、用户体验和智能手机的价格。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Exploring Switching Intentions Among Generation Z Smartphone Users: A Push-Pull-Mooring Framework Analysis of Factors Across Smartphone Segments

This research uses the Push-Pull-Mooring Framework to explore the factors influencing smartphone users’ switching intentions, whether between levels of smartphone types within the same brand or across different brands. Using online survey data from 141 Generation Z Smartphone users in Jakarta, respondents have been divided into three segments according to the smartphone price. These are Entry-Level, Mid-Range, and High-End. This study uses the data triangulation research method by utilizing WrapPLS 7.0 and Nvivo 12 software. This study found that in every level of the smartphone, the Entry-level, Mid-range, and High-End, the most significant factor for switching intention is the Push factor. Apart from that, the quantitative analysis demonstrates that six other factors cause Smartphone users to change smartphone brands: convenience, features, durability, needs, user experience, and the price of smartphones.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Australasian Accounting Business and Finance Journal BUSINESS, FINANCE-

CiteScore

3.90

自引率

15.80%

发文量

审稿时长

24 weeks

期刊介绍： The Australasian Accounting, Business and Finance Journal is a double blind peer reviewed academic journal. The main focus of our journal is to encourage research from areas of social and environmental critique, exploration and innovation as well as from more traditional areas of accounting, finance, financial planning and banking research. There are no fees or charges associated with submitting to or publishing in this journal.