This Is Not a Game

This chapter argues that lead poisoning acted as a metonym of a general social imaginary of crisis associated with the collapse of the neoliberal model while also being rooted in the legacies of the mid-twentieth-century Import Substitution Industrialization (ISI) period. The chapter counters Uruguay’s modern foundational myths of “exceptionalism” with social imaginaries anchored in the militant working-class history of La Teja. The chapter critically examines these foundational myths in relation to the all-encompassing socioeconomic crisis that began in 2002, arguing that activists interpreted the lead-poisoning epidemic within the working-class counter-narrative of Uruguayan national identity and history, politics and society, and in dialogue with a counter-imaginary of crisis linked to the material and symbolic fallout of the neoliberal order.