{"title":"企业社会责任与顾客满意:以巴林电信公司为例","authors":"Amna Ali Alnefaiei, Raala Mohamed Alathali","doi":"10.1109/SIBF56821.2022.9940037","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to investigate the philanthropic practices and its effect on customer satisfaction in telecommunication companies in Bahrain. Quantitative approach was utilized by collecting 391 responses using an online questionnaire. A “cluster sampling” was applied to gather data from customers of telecommunication companies in Bahrain. Various analysis techniques were applied such as percentage, frequencies, descriptive analysis, regression analysis, and ANOVA analysis to analyze the collected data. The result demonstrated that the telecommunication companies in Bahrain contribute to community development and enhance quality of life through several philanthropic practices applied in education, health, culture, art, science, and sport. It is revealed that philanthropic responsibility of Carroll's pyramid of CSR has a significant impact on customer satisfaction.","PeriodicalId":103733,"journal":{"name":"2022 International Conference on Sustainable Islamic Business and Finance (SIBF)","volume":"45 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Corporate Social Responsibility and Customer Satisfaction: A Case Study of Telecommunication Companies in Bahrain\",\"authors\":\"Amna Ali Alnefaiei, Raala Mohamed Alathali\",\"doi\":\"10.1109/SIBF56821.2022.9940037\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to investigate the philanthropic practices and its effect on customer satisfaction in telecommunication companies in Bahrain. Quantitative approach was utilized by collecting 391 responses using an online questionnaire. A “cluster sampling” was applied to gather data from customers of telecommunication companies in Bahrain. Various analysis techniques were applied such as percentage, frequencies, descriptive analysis, regression analysis, and ANOVA analysis to analyze the collected data. The result demonstrated that the telecommunication companies in Bahrain contribute to community development and enhance quality of life through several philanthropic practices applied in education, health, culture, art, science, and sport. It is revealed that philanthropic responsibility of Carroll's pyramid of CSR has a significant impact on customer satisfaction.\",\"PeriodicalId\":103733,\"journal\":{\"name\":\"2022 International Conference on Sustainable Islamic Business and Finance (SIBF)\",\"volume\":\"45 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2022 International Conference on Sustainable Islamic Business and Finance (SIBF)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/SIBF56821.2022.9940037\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2022 International Conference on Sustainable Islamic Business and Finance (SIBF)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/SIBF56821.2022.9940037","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Corporate Social Responsibility and Customer Satisfaction: A Case Study of Telecommunication Companies in Bahrain
The purpose of this study is to investigate the philanthropic practices and its effect on customer satisfaction in telecommunication companies in Bahrain. Quantitative approach was utilized by collecting 391 responses using an online questionnaire. A “cluster sampling” was applied to gather data from customers of telecommunication companies in Bahrain. Various analysis techniques were applied such as percentage, frequencies, descriptive analysis, regression analysis, and ANOVA analysis to analyze the collected data. The result demonstrated that the telecommunication companies in Bahrain contribute to community development and enhance quality of life through several philanthropic practices applied in education, health, culture, art, science, and sport. It is revealed that philanthropic responsibility of Carroll's pyramid of CSR has a significant impact on customer satisfaction.
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