What Is Urgent Publishing?

Publishing is increasingly being challenged through instantaneous social media publish- ing, even in the fields of scholarship and cultural, philosophical and political debate. Memetic self-publishers, such as the right-wing 'YouTube intellectual' Jordan Peterson and his left-wing counterpart Natalie Wynn, seem to tap into urgent needs that traditional publishing fails to identify and address. Does their practice amount to a new form of urgent publishing? How is it different from non-urgent publishing on the one hand and from propaganda on the other? Which urgencies can be addressed by urgent publishing? What is the role of artists and designers in it?