{"title":"snibbie<e:1>®:随地吐痰(B)","authors":"Gerry Yemen, M. Moore, Geraldine R. Henderson","doi":"10.2139/ssrn.910114","DOIUrl":null,"url":null,"abstract":"Who hasnâ¬\"t had a great idea and believed they could make millions if they moved on it? Greg Heard actually took his idea and developed a bib for adult childcare workersâ¬\u001dcalling it the â¬SSnibbie Bib.â¬? His strategy was to follow the Diaper Genie model: develop the product, open enough doors in the baby-product market to grow the business, and sell it to a player like Gerber or Procter & Gamble. The A case (UVA-M-0700) describes Heardâ¬\"s learning experiences and progress. He gets help from a mentor who steers him through the retailer-distribution process. The news that his biggest buyer has just filed for bankruptcy is unsettling and raises many questions, such as what should he do about an offer from a large, national company to â¬Sprivate labelâ¬? his products? The B case describes the direction he takes regarding private labeling, working with the bankrupt company, and further developing his brand.","PeriodicalId":174643,"journal":{"name":"Entrepreneurship Educator: Courses","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Snibbieâ®: Spit Happens (B)\",\"authors\":\"Gerry Yemen, M. Moore, Geraldine R. Henderson\",\"doi\":\"10.2139/ssrn.910114\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Who hasnâ¬\\\"t had a great idea and believed they could make millions if they moved on it? Greg Heard actually took his idea and developed a bib for adult childcare workersâ¬\\u001dcalling it the â¬SSnibbie Bib.â¬? His strategy was to follow the Diaper Genie model: develop the product, open enough doors in the baby-product market to grow the business, and sell it to a player like Gerber or Procter & Gamble. The A case (UVA-M-0700) describes Heardâ¬\\\"s learning experiences and progress. He gets help from a mentor who steers him through the retailer-distribution process. The news that his biggest buyer has just filed for bankruptcy is unsettling and raises many questions, such as what should he do about an offer from a large, national company to â¬Sprivate labelâ¬? his products? The B case describes the direction he takes regarding private labeling, working with the bankrupt company, and further developing his brand.\",\"PeriodicalId\":174643,\"journal\":{\"name\":\"Entrepreneurship Educator: Courses\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-10-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Entrepreneurship Educator: Courses\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.910114\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entrepreneurship Educator: Courses","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.910114","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Who hasnâ¬"t had a great idea and believed they could make millions if they moved on it? Greg Heard actually took his idea and developed a bib for adult childcare workers⬠calling it the â¬SSnibbie Bib.â¬? His strategy was to follow the Diaper Genie model: develop the product, open enough doors in the baby-product market to grow the business, and sell it to a player like Gerber or Procter & Gamble. The A case (UVA-M-0700) describes Heardâ¬"s learning experiences and progress. He gets help from a mentor who steers him through the retailer-distribution process. The news that his biggest buyer has just filed for bankruptcy is unsettling and raises many questions, such as what should he do about an offer from a large, national company to â¬Sprivate labelâ¬? his products? The B case describes the direction he takes regarding private labeling, working with the bankrupt company, and further developing his brand.
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