望加锡地区食品广告语言景观分析

N. Nirwana, Manika Sharma
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引用次数: 1

摘要

本研究的重点是望加锡食品广告的语言景观。本研究的目的是确定望加锡市食品广告中使用的语言,并描述望加锡语在食品广告中所起的作用。本研究采用描述性定性方法。数据分析基于Canoz和Gorter的理论(2006)。调查结果显示,英语是望加锡市中心食品广告中使用最频繁的语言。广告中使用的其他语言包括印尼语、英语、望加锡语和普通话。本研究还发现,在广告中使用英语的功能是一种促销媒介和每个商店的身份。此外,使用外语具有潮流和时尚的影响,可以提高产品质量,吸引买家,吸引他们的注意力。尽管广告中的许多内容不为消费者所理解,但所有信息提供者所指出的所有功能都暗示了在产品广告中使用英语的好处,特别是增加了销售价值。关键词:语言景观分析,食品广告分析,广告分析
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Linguistic Landscape Analysis of Food Advertisement in Makassar
The focus of this research is on Makassar's linguistic landscape of food advertisements. The study's goals are to determine the language used in food advertisements in Makassar city and to describe the roles of the Makassar language employed in food advertisements. This study uses the descriptive qualitative method. The data are analyzed based on Canoz and Gorter’s theory (2006). The findings show that English is the most frequently used language in food advertisements in the city center of Makassar. The other languages utilized in advertisements include Indonesian, English, Makassar, and Mandarin. This study also found the function of using English in advertisements is a promotional medium and the identity of each store. Additionally, using a foreign language has a trendy and stylish impact, which improves product quality, intrigues buyers, and attracts their attention. Even though many offers in advertisements are not understood by consumers, all of the functions indicated by all informants allude to the benefits of utilizing English in their product advertisements, notably the increased sales value. Keywords: Linguistic Lanscape Analysis, Analysis Food Advertisement, Analysis Advertisement
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