{"title":"Spuyten Duyvil:将创业动力转化为未来增长","authors":"Ming-Jer Chen","doi":"10.2139/ssrn.1284793","DOIUrl":null,"url":null,"abstract":"Two young entrepreneurs tap into the rising popularity of microbreweries by opening a specialty beer bar in Brooklyn focusing on rare European brews. Now the success of their startup business is driving them to expand. How? And where? They have plenty of options: a retail store, another bar, a beer book. Should they franchise the bar or start a food line under the bar brand name? At the same time, their rapid success is garnering national media attention and drawing competition. Suddenly the young business owners are facing some big questions about strategy and competition.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Spuyten Duyvil: Turning Entrepreneurial Momentum into Future Growth\",\"authors\":\"Ming-Jer Chen\",\"doi\":\"10.2139/ssrn.1284793\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Two young entrepreneurs tap into the rising popularity of microbreweries by opening a specialty beer bar in Brooklyn focusing on rare European brews. Now the success of their startup business is driving them to expand. How? And where? They have plenty of options: a retail store, another bar, a beer book. Should they franchise the bar or start a food line under the bar brand name? At the same time, their rapid success is garnering national media attention and drawing competition. Suddenly the young business owners are facing some big questions about strategy and competition.\",\"PeriodicalId\":124895,\"journal\":{\"name\":\"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)\",\"volume\":\"53 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-10-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.1284793\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.1284793","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Spuyten Duyvil: Turning Entrepreneurial Momentum into Future Growth
Two young entrepreneurs tap into the rising popularity of microbreweries by opening a specialty beer bar in Brooklyn focusing on rare European brews. Now the success of their startup business is driving them to expand. How? And where? They have plenty of options: a retail store, another bar, a beer book. Should they franchise the bar or start a food line under the bar brand name? At the same time, their rapid success is garnering national media attention and drawing competition. Suddenly the young business owners are facing some big questions about strategy and competition.