Know Thyself Financially: How Financial Self-awareness Can Benefit Consumers and Financial Advisors

We consider the relationship between an individual’s financial self-awareness (FSA), defined as detailed knowledge about one’s current financial assets, liabilities, and spending patterns, and financial outcomes. The results of three studies show that a higher level of FSA is associated with positive financial decisions and satisfaction among individuals. This effect is mediated by perceived efficacy about handling personal finances. We also find that financial literacy strengthens the association between FSA and investing and saving, but does not affect the association between FSA and either financial satisfaction or spending decisions. Increasing the FSA of clients offers a useful method for financial advisors and policymakers to encourage prudent financial decisions.