KOMUNIKASI DALAM KOMUNIKASI DALAM KELUARGA; TAFSIR KOMUNIKASI QS. ASH-SHAFFAT: 102KELUARGA; TAFSIR KOMUNIKASI QS. ASH-SHAFFAT: 102

The family is the core of society, from this family the children receive education from their parents directly. As a member of society communication within the family role is crucial in shaping the children’s character. Therefore, communication patterns in the family are investigated in this study. Qualitative approach uses as research method based literature study by referring to the interpretation of Qs Ash Shafat verse 102. This study used persuasive communication and the rules of interpretation in the tafseer book. The reseach results on the Holy Qur’an surah Ash Ash Shafat verse 102, said that Prophet Ibrahim used persuasive communication when conveying orders from Allah to his children. Because of persuasive communication carried out by Ibrahim, finally Ishmael received the message well. Ismail did not refuse his father's invitation because he knew it was a commandment from Allah SWT. There are two patterns of communication in the verse, namely monologue communication in the form of commands from Allah to Prophet Ibrahim As. The second communication is persuative dialogic communication between Ibrahim and Ismail.