运营管理还是项目管理?招聘新的运营服务项目经理

T. Frisanco, N. Anglberger
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引用次数: 3

摘要

当前的项目管理实践对当今运营服务管理中的重大挑战提供了不完整的答案。项目管理植根于研发项目、生产流程的提升和优化以及交钥匙基础设施项目的交付。学术界和实践者已经对这些传统角色进行了充分的调查,并且有了可用的方法框架。然而,长期和持续的运营服务领域提出了新的挑战。本文通过对电信行业中许多非托管服务或外包运营项目的实证研究,推导出项目定义与经典项目管理需求、运营与新运营管理需求之间的根本区别。然后,我们讨论了运营管理的关键成功因素,并提出了一些将这些发现转化为组织变革的措施。我们最后得出结论,运营服务项目需要一种不同于传统项目管理的管理方式,并提出了一个更有效的运营管理框架。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Operations management or project management? The call for new project managers for operations services
Current project management practices provide incomplete answers to todaypsilas challenges in operations services management. Project management has its roots in research and development projects, ramping-up and optimization of production processes, and the delivery of turnkey infrastructure projects. These traditional roles have been sufficiently investigated by academia and practitioners, and methodological frameworks are available. However, the arena of long-term and ongoing operations services poses new challenges. From empirical studies involving many ldquomanaged servicesrdquo, or outsourcing, operations projects in the telecommunications industry, this paper deducts fundamental differences between the definition of a project and classical project management requirements, and an operation with its new operation management needs. We then discuss the critical success factors for operations management, and propose several measures to translate these findings into organizational changes. We finally conclude that operations services projects require a different kind of management than traditional project management, and propose a framework for a more efficient operations management.
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