Demagogy of the media: information and/or manipulation within social media

Demagogy of the media within the virtual perceptual reality of social networks on WWW is information and/or manipulation with the goal of realizing individual and/ or group interests. The social networks which we are using online for information and communication are both the message and the medium. We use it as a classic medium for transmitting, sublimating, creating information with existent feed-back of identical, similar or contradictory intents. The way of presenting us within this media is a kind of message about the intent of the opposing ones but also of those who “follow, read, and communicate with us”. When social networks are used for online journalism, we allow more people access in a difference from “classic” journalism and at the same time we have the possibility that, at the time of creation, we have a commentary on the social networks as well as a kind of marketing of our own messages and of our media. Do we live in the virtual world of real social communication with the goal of comprehensive information of our own being, or does that real world of virtual social communication create us as part of the binary code of our own thinking?