产品质量对消费者购买兴趣的影响，以顾客满意为变量介入黑网商店市场

International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Pub Date : 2021-12-26 DOI:10.54443/ijset.v1i1.1

Ari Lasta Irawan, M. Multazam, Rico Nur ilham, Cengiz Kayacilar

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引用次数: 7

摘要

本研究旨在以顾客满意为中介变量，确定产品品质对消费者购买兴趣的影响。研究方法采用定性数据和定量数据相结合的方法。而使用的数据是原始数据。本研究的数据分析方法采用简单的线性回归分析，使用SPSS 25 for Windows程序全面了解产品质量变量对消费者购买兴趣的影响。为了检验自变量对因变量的影响是否显著，我们采用简单的线性回归模型。采用简单回归分析和t检验的假设检验结果表明:产品质量变量的t表值为7.644 > t表值(df:: 68%)为1.995，因此可以得出产品质量对消费者购买兴趣有正向显著影响的结论。通径分析表明，产品质量X对消费者购买兴趣Y的直接影响为0.670。同时，顾客满意度Z的间接效应为0.803 x 0.273 = 0.2192。从计算结果可以看出，产品质量X对消费者购买兴趣y的直接影响大于间接影响。995由此可以得出，产品质量对消费者购买兴趣有显著的正向影响。通径分析表明，产品质量X对消费者购买兴趣Y的直接影响为0.670。同时，顾客满意度Z的间接效应为0.803 x 0.273 = 0.2192。从计算结果可以看出，产品质量X对消费者购买兴趣y的直接影响大于间接影响。995由此可以得出，产品质量对消费者购买兴趣有显著的正向影响。通径分析表明，产品质量X对消费者购买兴趣Y的直接影响为0.670。同时，顾客满意度Z的间接效应为0.803 x 0.273 = 0.2192。从计算结果可以看出，产品质量X对消费者购买兴趣Y的直接影响大于间接影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE MARKET LHOKSUMAWE CITY

This study aims to determine how the influence of product quality on consumer buying interest with customer satisfaction as an intervening variable in the Lhoksumawe City Black Market Online Store. The research method used is the method of qualitative data and quantitative data. While the data used is primary data. The data analysis method in this study uses simple linear regression analysis to obtain a comprehensive picture of the effect of product quality variables on consumer buying interest using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of hypothesis testing using simple regression analysis and t-test indicate that: the t-table value of the Product Quality variable is 7.644 > the t-table value (df: : 68%) is 1.995 so it can be concluded that product quality has a positive and significant effect on Consumer Buying Interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y.

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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)

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