Study on the Application of Asset Management in Hainan Hotel Management

As one of the most important components of corporate strategic management, asset management is increasingly valued by large hotel management groups. This article discusses the essential components of dynamic lodging asset management and provides a detail background on six essential components that often used by hotel industry of Hainan and how to be used. The article also discusses the role of lodging assess managers and their working relationships with ownership and operators in Hainan. Based on the surveys of the hotel industry in Hainan, the article finds that many hotel chain operators and managers in Hainan still fail to pay attention to asset management. Even if the assent management is utilized, it is only part of its functions. If the situation cannot be changed in time, it will inevitably affect the overall performance of the hotel industry in Hainan.