ACADEMIC CULTURE: PROFESSIONAL COMMUNICATION AND ENTREPRENEURSHIP

The moment when the degree from the higher academics see the light of the day, its worth and significance lies in the hand of the individual who carry it  as a reflection of not only his or her knowledge but also his or her behavioural aspects that are refracted from him or her. It is not the degree which is important ,it is the decoder who holds it , is important .It is not only an embellishment in the making of curriculum vitae or resume that proves it as a passport to a good job. It is a definition that an individual carries towards his or her understanding of culture and environment that seeks an individual’s contribution towards the upliftment of society as a whole , and this society emerges with all critical acumen towards the compositions of rules, norms , behaviour as larger part of the system that make a strong nation. As a professional one needs to understand the translation of difficult issues , challenges or for that cause, the degrading values into everyday terms of understanding of humanitarian values .It is only we the humans who are born with competent brain who can generate and experiment to create new knowledge every time from the prescribed ones. It is only the educated ones who understand the importance of human life and its existence in a compromising world of today’s dynamic and resonating ambitions of power , wealth and health that is ready to open doors to just everything at the cost of natural resources available. It is, therefore, implied to distinguish between the educated and the literate ones as from here ideologies construct and shape knowledge for the masses at large. The present paper offers an overview on academic culture with special reference to  Professional Communication and Entrepreneurship.