Promoting Audiovisual Formats for Developing Teaching Digital Competences

The introduction of audiovisual language on communicative models of modern society is an uprising constant which has made it the leading communicative method amongst new generations over overcoming written media. In this paper, the authors focus on how important is use of video tutorial in university teaching as an efficient and accessible resource in the teaching and learning processes. They may introduce the initiative developed by the La Laguna University called 'ULLmedia Express yourself' which combines teaching staff's training work for the creation of video tutorials applied to teaching with the needed infrastructure for its production. This initiative seeks extension of video tutorial tool and its many aspects in university teaching without meaning additional costs for the institution, promoting 'communicative closeness' between teacher and students as well as creative and innovating spirit from teachers in their professional duties.