Influence of Philanthropy Donation on Competitive Advantage: From the Perspective of Corporate Social Capital

As an effective way to share corporate social responsibility, corporate donation comes forth rapidly and has become a tendency. Based on the relative study, we construct the theoretical model and analyze the relationship between corporate donation and corporate competitive advantage. The results are listed that five donation characteristics, that is, donation aims, donation methods, donation sums, donation fields and selected non-profit organizations influence corporate competitive advantage by affecting three dimensions of corporate social capital.