具有质量偏好的反向拍卖机制设计

Lufang Zhang
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引用次数: 2

摘要

采购是大多数企业的重要课题。与传统的采购方式相比,逆向拍卖更经济、高效,有利于供应商管理。可以针对具体情况设计适当的反向拍卖机制。本文针对需求不确定且质量偏好的多供应商采购问题,设计了一种多属性逆向拍卖机制。然而,获取每种产品的质量信息是非常昂贵和耗时的,有时是不可能获得的。因此,质量信息是一般的私人信息。如何获得物美价廉的产品是管理者面临的一个重要问题。针对这一问题,设计了一种两阶段逆向拍卖机制。我们从买方的角度考虑质量和价格,旨在获得供应商关于投标价格和质量关系的不对称私有信息。证明了最终报价不仅使买方的效用最大化,而且使供应商获利,说明该机制是有效的。为了模拟这一机制,得到更多的结论,我们以药品采购为数值分析实例。结果表明,投标人越多,买方获得的结果越有利。此外,还获得了一些管理上的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Reverse auction mechanism design with quality preference
Procurement is an important topic in most enterprises. Comparing with the traditional purchase, reverse auction has been proved more economical, efficient and beneficial for supplier management. An appropriate reverse auction mechanism can be designed for specific situation. In this paper, we design a multi-attribute reverse auction mechanism for a sourcing problem from multiple suppliers under uncertain demand with quality preference, such as purchasing drugs, components for aerospace construction, etc. However, it is very cost and time-consuming to get the quality information of each product and sometimes impossible to get it. Hence the quality information is general a private information. How to get the products with high quality and reasonable price is an important problem faced by managers. We focus on this problem and design a two-stage reverse auction mechanism. From the perspective of buyer, we consider both quality and price, and aims at obtaining supplier's asymmetric private information about the relationship bid price and quality. Then we have proved that the final bid not only maximize the buyer's utility but also make supplier profitable which means this mechanism is efficient. In order to simulate this mechanism and get more conclusions, we take drugs purchase as a numerical analysis example. As a result, we show that the more the bidders are, the more favorable outcome the buyer can obtain. Furthermore, some managerial insights are obtained.
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