基于客户需求特征的服务交付提前期模型

2006 IEEE International Conference on Service Operations and Logistics, and Informatics Pub Date : 2006-06-21 DOI:10.1109/SOLI.2006.329017

Liulei, Luohua, Tang Xiao-wo

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引用次数: 0

摘要

在时间竞争中，许多服务机构都采用广告宣传统一的交货时间来吸引顾客。不同类型的顾客对价格和时间的敏感度不同。对于同样时间或价格敏感的顾客，他们准备为这项服务支付多少钱也是不同的。在这种典型的保证交货时间策略中，基于时间敏感性和预订付款的客户需求特征决定了需求与交货提前期之间的关系。考虑顾客消费行为面对价格和交货期，提出了一个服务交付交货期模型。在此模型的基础上，分析了价格、顾客时间敏感性以及顾客预订付款的差异性对交货时间决策的影响。最后，给出了一个数值例子来说明该模型并获得一些有用的管理见解

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Service Delivery Lead Time Model Based on Customer Demand Characteristics

Many service facilities are adopting the strategy of advertising a uniform delivery lead time to attract customers in Time Based Competition. Different kinds of customers have different sensitivities to price and time. How many money are prepared to pay for the service is also different to the customers with the same time or price sensitivity. In this typical guaranteed delivery time strategy, customer demand characteristics based on time sensitivity and reservation payment determine the relationship between demand and delivery lead time. Considering customer consume behavior facing price and lead time, a service delivery lead time model is presented. Based on the model, the impact of price and customer time sensitivity as well as differentiation in customer reservation payment on delivery time decision is analyzed. Finally, a numerical example is given to illustrate the model and gain some useful managerial insights

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来源期刊

2006 IEEE International Conference on Service Operations and Logistics, and Informatics

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