Media, Gender, Politics and Evolving Mentalities: A Discursive Construction of Female Emergence in Cameroonian Newspapers

Many feminist media studies tend to show that media’s contribution to the relegation of women to second position. Some even present the media play role in silencing women in the society. Contrary those publications, this paper demonstrates that, despite the patriarchal pressure, Cameroonian newspapers have enhanced female gender visibility in 2013. Feminist Critical Discourse Analysis (FCDA) as theory helps us to examine how speakers use language to represent, construct and/or negotiate meanings and values on gender. As method of data analysis, we have used the Socio cognitive Approach of Critical Discourse Analysis; it posits that our discourses reflect mental constructs to analyse discursive strategies used on articles. Essentially qualitative, the analysis centres on three main arguments supporting the idea of discursive progressive feminist visibility in politics in Cameroonian media. Firstly the reproduction of international discourses imposing women in politics; secondly, the necessity of women to fight for equity in political context is presented using linguistic strategies; and thirdly, the construction of female participation in public life as a source of hope for change. We concluded that these discursive strategies have contributed to the numerical increase of women in the political sphere during the 2013 senatorial, parliamentary and municipal elections. Although these changes are not yet strong enough, what has been achieved is a step forward to implement gender sensitivity in news reported to citizens. Women are discursively better constructed in media, and the visible effect of the said construction is that more opportunities are given to them as decision-makers.