为什么音乐产业可以从免费下载中获益——采样的作用

Qnt Mkt: Marketing Strategy (Topic) Pub Date : 2005-10-01 DOI:10.2139/ssrn.829544

M. Peitz, P. Waelbroeck

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引用次数: 277

摘要

免费下载数字产品可能会伤害创作者和中间商，因为消费者可能不再购买出售的版本。然而，正如我们在本文中所展示的那样，这种负面影响可能会被抽样带来的积极影响所过度补偿:消费者愿意支付更多的钱，因为产品特征与买家口味之间的匹配得到了改善。在充分的口味异质性和产品多样性的情况下，这确实是成立的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Why the Music Industry May Gain from Free Downloading - the Role of Sampling

Downloading digital products for free may harm creators and intermediaries because consumers may no longer buy the version for sale. However, as we show in this paper, this negative effect may be overcompensated by a positive effect due to sampling: consumers are willing to pay more because the match between product characteristics and buyers' tastes are improved. This indeed holds under sufficient taste heterogeneity and product diversity.

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Qnt Mkt: Marketing Strategy (Topic)

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