Conceptual principles of the green technologies introduction in the logistics activities of Ukrainian companies in the context of the implementation of European environmental programs

The article reveals the essence of the conceptual approach to "green" technologies in the logistics activities of enterprises. The concept of "green" technologies has been clarified as technologies that use environmentally safe production processes and supply chains in comparison with the production methods traditionally used at enterprises. The role and opportunities of Ukrainian environmental logistics in the European Green Deal have been studied. It has been established that the European Green Deal is a program of the European Union aimed at protecting the climate and the environment. This program is aimed at making the economies of the European Union countries more resource-efficient, canceling greenhouse gas emissions by 2050 and separating economic growth from the use of natural resources. Currently, Ukraine is only planning to join the European Green Deal, declaring in the National Economic Strategy the intention to achieve climate neutrality by 2060. The state and general trends of the development of strategic logistics infrastructure projects of Ukraine in the context of the implementation of the Green Deal and Digital Europe programs are analyzed. The Europian Green Deal is a dynamic instrument that is at the stage of formation. The purpose of the article is the development of theoretical and methodological foundations, applied recommendations regarding the prospects of "green" technologies in the logistics activities of Ukrainian enterprises: their concepts and features of implementation within the framework of the European Green Deal and Digital Europe programs, "European Union for the Environment" (EU4Environment), development of sustainable logistics in Ukraine, features of application in specific logistics processes, problems and prospects, logistics strategy of Ukrainian enterprises. The process of applying "green" technologies in supply chain management is analyzed. In the logistics chain, processes related to supply, production, warehousing, transportation and distribution are involved, therefore, logistics activities are focused not only on the internal business processes of the enterprise, but also have a significant impact on the environment and contribute to the emergence of negative environmental consequences. In connection with the above, the concept of "green" (sustainable) supply chains, which provides for a minimal harmful impact on the environment during the implementation of logistics business processes, has recently become widespread.