The Neuroaesthetics of Architecture

Environmental psychology is concerned with understanding the impact of the environment—built and natural—on the mind. Neuroscience of architecture can contribute to this aim by elucidating the workings of the brain in relation to features of our physical environment. Toward that end, Vartanian et al. (2013) examined the impact of contour on aesthetic judgments and approach-avoidance decisions while viewing images of room interiors in the functional magnetic resonance imaging (fMRI) scanner. Participants found curvilinear rooms more beautiful than rectilinear rooms, and viewing curvilinear rooms in that context activated the anterior cingulate cortex—a region involved in processing emotion. That observation, coupled with the finding that pleasantness accounted for majority of variance in beauty judgments, supports the idea that our preference for curvilinear design is driven by affect. This study represents an example of how neural data can reveal mechanisms that underlie our aesthetic preferences in the domain of architecture.