{"title":"数字化领导作为加强公司市场地位的工具:企业和个人背景","authors":"I. Kubareva, Vladyslav Tarlev","doi":"10.33111/sedu.2022.51.120.138","DOIUrl":null,"url":null,"abstract":". The article examines the tools of digital leadership for building the company’s interaction with the target audience and for getting ahead of competitors. The essence of digital marketing is analyzed, its main characteristics, advantages and disadvantages are determined. The company’s digital leadership to strengthen market positions is formed through the effective development of digital marketing tools in order to form competitive","PeriodicalId":252780,"journal":{"name":"Strategy of Economic Development of Ukraine","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Digital leadership as a tool for strengthening the market position of the company: corporate and personal context\",\"authors\":\"I. Kubareva, Vladyslav Tarlev\",\"doi\":\"10.33111/sedu.2022.51.120.138\",\"DOIUrl\":null,\"url\":null,\"abstract\":\". The article examines the tools of digital leadership for building the company’s interaction with the target audience and for getting ahead of competitors. The essence of digital marketing is analyzed, its main characteristics, advantages and disadvantages are determined. The company’s digital leadership to strengthen market positions is formed through the effective development of digital marketing tools in order to form competitive\",\"PeriodicalId\":252780,\"journal\":{\"name\":\"Strategy of Economic Development of Ukraine\",\"volume\":\"5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Strategy of Economic Development of Ukraine\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33111/sedu.2022.51.120.138\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategy of Economic Development of Ukraine","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33111/sedu.2022.51.120.138","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Digital leadership as a tool for strengthening the market position of the company: corporate and personal context
. The article examines the tools of digital leadership for building the company’s interaction with the target audience and for getting ahead of competitors. The essence of digital marketing is analyzed, its main characteristics, advantages and disadvantages are determined. The company’s digital leadership to strengthen market positions is formed through the effective development of digital marketing tools in order to form competitive
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