Design and development of an anthropocentric negotiation model

The experience of a traditional marketplace was enhanced by the fact that it constituted more than just a place of economic transaction, which was often secondary to the opportunities for social contact by Kontolemakis G., Kanellis P., Martakos D., (2004). In this vein, research continuously defines new ways aiming to offer 'real life-like' representations of products and services within electronic marketplaces along with the procedures that accommodate transactions between buyers and sellers. This paper aims in defining an anthropocentric negotiation model.