Pemanfaatan Media Sosial Facebook Bagi Masyarakat Baduy Luar

The human need for information has led to an increase in the development of technology and information. The Baduy community is one of the tribes in Indonesia that still maintains cultural values that are owned and believed to be in the midst of the times. Even though it is regulated by customary law, there is a group of Baduy people who are still open to technological developments, namely the Outer Baduy people, they use social media Facebook in their daily life. This study aims to determine the use of Facebook social media by the Outer Baduy Community in the village of Cikadu Kanekes. This study used the social phenomenology method with interview and observation data collection techniques. The results of the study show that there are three people's motives for using Facebook, namely: profit motive, conformity motive, and existence motive. The use of Facebook social media for the Outer Baduy community can be interpreted as opening up the Outer Baduy community to changing times and technological developments while still following customary rules.