{"title":"在新常态时代利用数字营销为中小微企业赋能（通过网络研讨会普及数字媒体知识）","authors":"Mira Veranita, Ramayani Yusuf, Yuda Sahidin, Rini Susilowati, Dian Candra Fatihah, Wiwi Warsiati","doi":"10.31599/jabdimas.v4i2.585","DOIUrl":null,"url":null,"abstract":"Abstract \n \nThere are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. \n \nKeywords: Branding, Digital Marketing, Literacy, MSMEs \n \nAbstrak \n \nBanyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. \n \nKata kunci: Brand, Digital Marketing, Literasi, UMKM","PeriodicalId":178398,"journal":{"name":"Jurnal Pengabdian kepada Masyarakat UBJ","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar)\",\"authors\":\"Mira Veranita, Ramayani Yusuf, Yuda Sahidin, Rini Susilowati, Dian Candra Fatihah, Wiwi Warsiati\",\"doi\":\"10.31599/jabdimas.v4i2.585\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract \\n \\nThere are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. 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引用次数: 8
摘要
尽管中小微企业对国民经济增长的贡献很大，但在新冠肺炎疫情下，中小微企业面临着诸多问题。尽管有几种类型的企业实际上得到了发展，但总的来说，中小微企业受到了很大的影响。中小微企业必须能够适应发生的变化，在创新和利用数字营销在经营他们的业务，特别是在营销他们的产品。为了支持中小微企业的数字化，使他们能够适应这些变化，开展了社区服务活动。这次数位素养研讨会采用Zoom会议和Youtube流媒体应用程式的网路研讨会形式，共有147名来自印尼各城市的参与者、中小微企业所有者、观察员和学者参加。活动顺利进行，由各自领域的学者和实践者提供材料。因为演讲内容清晰有趣，所以参与者都非常热情，所以得到的反馈非常令人满意，尽管还有一些不足。关键词:品牌、数字营销、文化素养、中小微企业摘要:印尼新冠肺炎疫情、印尼新冠肺炎疫情、印尼新冠肺炎疫情、印尼新冠肺炎疫情、印尼新冠肺炎疫情、印尼新冠肺炎疫情。我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是我的意思。UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan数字营销dalam menjalankan usahanya, khususnya dalam memasarkan产品。Untuk mendukung digitalisasumkm agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat。印尼文学界数字论坛dengan menggunakan应用论坛Zoom会议与Youtube串流媒体yang diikuti oleh 147 peserta, pemilik UMKM, peremerhati dan akademisi dari berbagai kota di Indonesia。这句话的意思是:“当我们要做一件事的时候，我们要做一件事。”Peserta cuup antusias karena penyampaiannya jelas dan menarik, seingga feedback yang didapat cuup memaskan walaupun masih ada beberapa kekurangan。Kata kunci:品牌，数字营销，文学，UMKM
Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar)
Abstract
There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings.
Keywords: Branding, Digital Marketing, Literacy, MSMEs
Abstrak
Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan.
Kata kunci: Brand, Digital Marketing, Literasi, UMKM
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