CORPORATE STRATEGY FOR ATTRACTING FINANCIAL RESOURCES OF THE COMPANY

The article provides an overview of the essence and concept of a financial strategy for attracting financial resources of an enterprise. The article reflects the goals and objectives of developing a strategy for attracting financial resources. A financial strategy can be defined as an economic category that is subject to the laws of the market. The financial strategy is used as a lever for the economic growth of the company. Improving the efficiency of the organization's financial resources lies in modern ways of their formation and use. The formation of financial resources depends on the production activity of the entire enterprise as a whole, which is why it is important to competently develop a financial strategy that will be aimed at optimizing production and, as a result, increasing profits from sales. The financial strategy is developed taking into account inflation, the risk of non-payments and other force majeure circumstances.