服务质量对游客满意度和游客忠诚度的影响

Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021) Pub Date : 2021-02-19 DOI:10.2991/AEBMR.K.210218.001

Neffi Sulkaisi, Idris, Felia Siska, Irwan

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引用次数: 3

摘要

本研究探讨了服务质量变量对游客满意度和游客忠诚度的影响。这项研究涉及156名参观阿迪蒂沃曼博物馆的游客，然后使用扫描电镜方法进行分析。结果表明，服务质量变量对游客满意度和游客忠诚度存在直接影响，服务质量变量通过游客满意度变量对游客忠诚度存在间接影响。

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The Effect of Services Quality on Tourist Satisfaction and Tourist Loyalty

This study explores the influence of service quality variables, tourist satisfaction and tourist loyalty. This study involved 156 tourists who visited the Aditywarman Museum, then analyzed using the SEM method. The results showed that there is a direct influence between the variable service quality on tourist satisfaction and tourist loyalty and an indirect influence between service quality and tourist loyalty through tourist satisfaction variables.

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来源期刊

Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)

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