全球竞争因素的实用方法

Fahrettin Ozdemirci, Nurullah Kahvecioglu, Halil Yorulmaz
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摘要

多游戏模拟是国际商务和战略管理教育中使用最广泛的工具。在商学院,从战略到金融的所有课程都是通过案例研究和书籍来教授的,并使用研究结果。但是,在管理企业时,不可能通过获得完整的经验来从书本上学习业务的各个部分。公司管理能力需要在生产、营销、研发、财务、运营和战略等领域进行实践。在学习过程中练习这一点的最简单方法是通过商业模拟和多游戏应用程序。这些模拟可以帮助学生通过练习批判性思维、做出更好的决策和解决商业问题来获得工作技能。作为商业模拟的强大教学工具,它已经在教育生活中占据了一席之地。学生团队在几轮比赛中通过管理跨国企业来相互竞争,每轮比赛代表一个财政年度。国际商业发展游戏是决定和无风险的。在模拟过程中,他们必须决定每一轮的产品组合、定价、广告、生产、研发和财务结构。国际商务方面的游戏包括汇率波动,贸易壁垒,不同国家之间的税率,航运点和国际现金管理。在这个房间里,玩家对当前的国家差异感兴趣,包括偏好,价格敏感性,生产地点,市场增长,商业环境和经济增长。教师遵循课程计划学习目标中突出的决定,并指导学生的偏好。我们将在多游戏设计中探索CAPSIM全球DNA的决策和知识。本文与其他研究的不同之处在于,它是一项同时提出计算机化表示理论和应用的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A practical approach to global competitive factors
Multi-game simulations are the most widely used tools in international business and strategic management education. In Business Schools, all courses from Strategy to Finance are taught from case studies and books, using research results. But when managing a business, there is no way to learn the parts of the business from books by gaining experience in complete integrity. Company management competence requires practice in areas such as production, marketing, R & D, finance, operations, and strategy. The simplest way to practice this in the learning process is through business simulations and multi-game applications. These simulations help students to acquire workforce skills by practicing critical thinking, making better decisions and solving business problems. It has taken its place in education life as a powerful teaching tool for business simulations. The student teams compete with each other by running multinational enterprises over several game rounds, and the round represents a fiscal year. International business development games are decided and risk-free. During the simulation process, they have to decide on a product portfolio, pricing, advertising, production, R & D and financial structure in each round. International business aspects of the games include exchange rate fluctuations, trade barriers, different tax rates between countries, shipping points and international cash management. In the room, players are interested in the current national differences, including preferred ones, price sensitivity, production location, market growth, business environment, and economic growth. Instructors follow which decisions will be highlighted in the course's planned learning objectives and guide preferences for students. We will explore the decisions and knowledge of CAPSIM Global DNA in a multi-game design. This article differs from other studies in that it is a study that puts forward the theory and application of a computerized representation simultaneously.
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