MORALITY AND MORAL VALUES AS A PERSONALIZATION OF MODERN SOCIETY

Moral values are the basis for the functioning of every society. The criteria of good and bad, as essential elements of moral consciousness, are built through the life and experience of many generations as shared values for the whole society. In states that qualify as free, democratic, and legal, which do not recognize state religion and have a plurality of religious and ideological values, particular emphasis is placed on the need for a rationally based morality. To perceive people's beliefs about good and bad in society represents a challenge. This challenge is especially intriguing for a society like ours, which has undergone serious changes in the political, economic, and cultural segments. The subjective feeling that something is happening with the moral value system in our country has been around for a long time. Unfortunately, subjective feeling is that moral values barely exist. Practically, the main purpose of this paper is precisely to examine the moral values of individuals by applying appropriate methodological procedures and to understand the moral attitudes of a group of persons. Also, in this paper the questions of what morality is and what the moral values of a society depend on will be elaborated. To achieve the purpose of this research, the historical and sociological methods will be applied, as well as the survey and the method of content analysis. Keywords: morality, moral attitudes, moral values.