Planet Copias & Imagem

This case concerns the devising of a financial strategy for a small, rapidly growing European document reproduction service firm. As of March 1996, the entrepreneurs have proved the viability of their store concept in Lisbon, Portugal, and seek to raise capital in order to expand across Europe. Ultimately, the founders seek to take the firm public by the year 2000. The task for the student is to assess the capital requirements necessary to support the ambitious growth plan, to value the firm, and to map a program of financings. Specifically, the founders anticipate selling common equity in a private offering in the near future. The student must propose a price and the number of shares for the private offering. The question of voting control becomes a key consideration in the structuring of next-round financing and subsequent rounds.