消费者行为中人工智能的理论研究

Yakup Durmaz, Yusuf Yusuf Kilic
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引用次数: 0

摘要

本研究的主要目的是调查近年来越来越受欢迎的人工智能对消费者购买行为的影响,这种行为从一开始就存在,以满足他们的需求。在研究中,主要是对消费者行为进行解释。随后,对人工智能的产生和发展进行了文献检索。最后,分析了这两个概念的相互影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Theoretical Approach to Artificial Intelligence in Consumer Behavior
The main purpose of this research is to investigate the effects of artificial intelligence, which has increased its popularity in recent years, on the purchasing behaviors of consumers, which have existed since the first ages, in order to meet their needs. In the study, primarily consumer behaviors are explained. Afterward, a literature search was conducted on the emergence and development of artificial intelligence. Finally, the effects of these two concepts on each other were analyzed.
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