{"title":"探讨组织创新、组织能力、组织策略和市场绩效之优化","authors":"吳明和 吳明和","doi":"10.53106/181666012022041801001","DOIUrl":null,"url":null,"abstract":"\n 「創新」為企業本身整合資源和能力的相對結果,「創新」也是企業可以保持長期競爭優勢的關鍵重要因素,在學術界和工商業界中,已經研究許多與創新有關的重要議題,但在相關文獻中,缺乏有效率的經驗法則,可以進行分析組織創新與其他因素之間的關係,以及與市場績效的相關影響。\n因此,本研究採用基於能力的觀點,建立一個綜合性研究整體框架,用以分析組織創新、組織能力、組織策略和市場績效之間的關係。此項研究中,相關資料來自於台灣2014年員工人數排名在前5000家的企業公司,以分層隨機抽樣,採用比例分配來抽取500個樣本,總共發出500份問卷,退回100份,去除無效樣本8份,有效問卷92份,有效回覆率為18%,此研究的重要假設,使用回歸分析法進行驗證動作,研究的結果整理如下: a. 根本性創新和行銷能力的相互作用,對採用市場導向戰略的企業,產生積極影響。 b. 根本性創新和服務創新能力的相互作用,對採用市場導向戰略的企業,產生負面影響。 c. 根本性創新和行銷能力的相互作用,對採用成本導向戰略的企業,產生顯著的積極影響。 d. 根本性創新和服務創新能力的相互作用,對採用成本導向戰略的企業,產生負面影響。 e. 採取根本性創新的組織,將通過以市場為導向的戰略,對市場績效產生重大的積極影響。 f. 採取徹底創新的組織,將通過以成本為導向的戰略,對市場績效產生重大的積極影響。 此外,並討論其管理意涵與未來可以進行之相關研究方向。\n “Innovation” is the result that the enterprise integrates their own resources and competences. It is also the key element that the enterprise maintains long-term competitive advantage. Although the issues related to innovation has been studied by academia and industry, the literature lack of empirical method to analyze the relationships among organizational innovation and other organizational factors, and the impact of market performance comprehensively.\nAs a result, this research adopts competence-based view to establish an integrated framework to analyze the relationships among organizational innovation, organizational competences, organizational strategy, and market performance. In this study, the population was from the ranked 5000 of the companies in Taiwan in 2014. This study adopted proportion allocation in stratified random sampling to draw 500 samples. The 500 questionnaires were sent out, 100 copies were returned, 8 invalid samples were removed, and there were 92 valid copies with effective response rate was 18%. Regression Analysis was utilized to test the hypotheses of this study. The results of this study are shown as follows: a. The interaction of radical innovation and marketing capability is positive impact on the firms with market-oriented strategy. b. The interaction of radical innovation and service innovation capability is negative impact on the firms with market-oriented strategy. c. The interaction of radical innovation and marketing capability is significantly positive impact on the firms with cost-oriented strategy. d. The interaction of radical innovation and service innovation capability is negative impact on the firms with cost-oriented strategy. e. The organizations adopting the radical innovation will significantly positive impact on market performance through market-oriented strategy. f. The organizations adopting the radical innovation will significantly positive impact on market performance through cost-oriented strategy. Managerial implications and future research directions are discussed.\n \n","PeriodicalId":280799,"journal":{"name":"行銷科學學報","volume":"73 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"探討組織創新、組織能力、組織策略和市場績效之優化\",\"authors\":\"吳明和 吳明和\",\"doi\":\"10.53106/181666012022041801001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n 「創新」為企業本身整合資源和能力的相對結果,「創新」也是企業可以保持長期競爭優勢的關鍵重要因素,在學術界和工商業界中,已經研究許多與創新有關的重要議題,但在相關文獻中,缺乏有效率的經驗法則,可以進行分析組織創新與其他因素之間的關係,以及與市場績效的相關影響。\\n因此,本研究採用基於能力的觀點,建立一個綜合性研究整體框架,用以分析組織創新、組織能力、組織策略和市場績效之間的關係。此項研究中,相關資料來自於台灣2014年員工人數排名在前5000家的企業公司,以分層隨機抽樣,採用比例分配來抽取500個樣本,總共發出500份問卷,退回100份,去除無效樣本8份,有效問卷92份,有效回覆率為18%,此研究的重要假設,使用回歸分析法進行驗證動作,研究的結果整理如下: a. 根本性創新和行銷能力的相互作用,對採用市場導向戰略的企業,產生積極影響。 b. 根本性創新和服務創新能力的相互作用,對採用市場導向戰略的企業,產生負面影響。 c. 根本性創新和行銷能力的相互作用,對採用成本導向戰略的企業,產生顯著的積極影響。 d. 根本性創新和服務創新能力的相互作用,對採用成本導向戰略的企業,產生負面影響。 e. 採取根本性創新的組織,將通過以市場為導向的戰略,對市場績效產生重大的積極影響。 f. 採取徹底創新的組織,將通過以成本為導向的戰略,對市場績效產生重大的積極影響。 此外,並討論其管理意涵與未來可以進行之相關研究方向。\\n “Innovation” is the result that the enterprise integrates their own resources and competences. It is also the key element that the enterprise maintains long-term competitive advantage. Although the issues related to innovation has been studied by academia and industry, the literature lack of empirical method to analyze the relationships among organizational innovation and other organizational factors, and the impact of market performance comprehensively.\\nAs a result, this research adopts competence-based view to establish an integrated framework to analyze the relationships among organizational innovation, organizational competences, organizational strategy, and market performance. In this study, the population was from the ranked 5000 of the companies in Taiwan in 2014. This study adopted proportion allocation in stratified random sampling to draw 500 samples. The 500 questionnaires were sent out, 100 copies were returned, 8 invalid samples were removed, and there were 92 valid copies with effective response rate was 18%. Regression Analysis was utilized to test the hypotheses of this study. The results of this study are shown as follows: a. The interaction of radical innovation and marketing capability is positive impact on the firms with market-oriented strategy. b. The interaction of radical innovation and service innovation capability is negative impact on the firms with market-oriented strategy. c. The interaction of radical innovation and marketing capability is significantly positive impact on the firms with cost-oriented strategy. d. The interaction of radical innovation and service innovation capability is negative impact on the firms with cost-oriented strategy. e. The organizations adopting the radical innovation will significantly positive impact on market performance through market-oriented strategy. f. The organizations adopting the radical innovation will significantly positive impact on market performance through cost-oriented strategy. 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引用次数: 0
摘要
「创新」为企业本身整合资源和能力的相对结果,「创新」也是企业可以保持长期竞争优势的关键重要因素,在学术界和工商业界中,已经研究许多与创新有关的重要议题,但在相关文献中,缺乏有效率的经验法则,可以进行分析组织创新与其他因素之间的关系,以及与市场绩效的相关影响。因此,本研究采用基于能力的观点,建立一个综合性研究整体框架,用以分析组织创新、组织能力、组织策略和市场绩效之间的关系。此项研究中,相关资料来自于台湾2014年员工人数排名在前5000家的企业公司,以分层随机抽样,采用比例分配来抽取500个样本,总共发出500份问卷,退回100份,去除无效样本8份,有效问卷92份,有效回复率为18%,此研究的重要假设,使用回归分析法进行验证动作,研究的结果整理如下: a. 根本性创新和行销能力的相互作用,对采用市场导向战略的企业,产生积极影响。 b. 根本性创新和服务创新能力的相互作用,对采用市场导向战略的企业,产生负面影响。 c. 根本性创新和行销能力的相互作用,对采用成本导向战略的企业,产生显著的积极影响。 d. 根本性创新和服务创新能力的相互作用,对采用成本导向战略的企业,产生负面影响。 e. 采取根本性创新的组织,将通过以市场为导向的战略,对市场绩效产生重大的积极影响。 f. 采取彻底创新的组织,将通过以成本为导向的战略,对市场绩效产生重大的积极影响。 此外,并讨论其管理意涵与未来可以进行之相关研究方向。 “Innovation” is the result that the enterprise integrates their own resources and competences. It is also the key element that the enterprise maintains long-term competitive advantage. Although the issues related to innovation has been studied by academia and industry, the literature lack of empirical method to analyze the relationships among organizational innovation and other organizational factors, and the impact of market performance comprehensively.As a result, this research adopts competence-based view to establish an integrated framework to analyze the relationships among organizational innovation, organizational competences, organizational strategy, and market performance. In this study, the population was from the ranked 5000 of the companies in Taiwan in 2014. This study adopted proportion allocation in stratified random sampling to draw 500 samples. The 500 questionnaires were sent out, 100 copies were returned, 8 invalid samples were removed, and there were 92 valid copies with effective response rate was 18%. Regression Analysis was utilized to test the hypotheses of this study. The results of this study are shown as follows: a. The interaction of radical innovation and marketing capability is positive impact on the firms with market-oriented strategy. b. The interaction of radical innovation and service innovation capability is negative impact on the firms with market-oriented strategy. c. The interaction of radical innovation and marketing capability is significantly positive impact on the firms with cost-oriented strategy. d. The interaction of radical innovation and service innovation capability is negative impact on the firms with cost-oriented strategy. e. The organizations adopting the radical innovation will significantly positive impact on market performance through market-oriented strategy. f. The organizations adopting the radical innovation will significantly positive impact on market performance through cost-oriented strategy. Managerial implications and future research directions are discussed.
「創新」為企業本身整合資源和能力的相對結果,「創新」也是企業可以保持長期競爭優勢的關鍵重要因素,在學術界和工商業界中,已經研究許多與創新有關的重要議題,但在相關文獻中,缺乏有效率的經驗法則,可以進行分析組織創新與其他因素之間的關係,以及與市場績效的相關影響。
因此,本研究採用基於能力的觀點,建立一個綜合性研究整體框架,用以分析組織創新、組織能力、組織策略和市場績效之間的關係。此項研究中,相關資料來自於台灣2014年員工人數排名在前5000家的企業公司,以分層隨機抽樣,採用比例分配來抽取500個樣本,總共發出500份問卷,退回100份,去除無效樣本8份,有效問卷92份,有效回覆率為18%,此研究的重要假設,使用回歸分析法進行驗證動作,研究的結果整理如下: a. 根本性創新和行銷能力的相互作用,對採用市場導向戰略的企業,產生積極影響。 b. 根本性創新和服務創新能力的相互作用,對採用市場導向戰略的企業,產生負面影響。 c. 根本性創新和行銷能力的相互作用,對採用成本導向戰略的企業,產生顯著的積極影響。 d. 根本性創新和服務創新能力的相互作用,對採用成本導向戰略的企業,產生負面影響。 e. 採取根本性創新的組織,將通過以市場為導向的戰略,對市場績效產生重大的積極影響。 f. 採取徹底創新的組織,將通過以成本為導向的戰略,對市場績效產生重大的積極影響。 此外,並討論其管理意涵與未來可以進行之相關研究方向。
“Innovation” is the result that the enterprise integrates their own resources and competences. It is also the key element that the enterprise maintains long-term competitive advantage. Although the issues related to innovation has been studied by academia and industry, the literature lack of empirical method to analyze the relationships among organizational innovation and other organizational factors, and the impact of market performance comprehensively.
As a result, this research adopts competence-based view to establish an integrated framework to analyze the relationships among organizational innovation, organizational competences, organizational strategy, and market performance. In this study, the population was from the ranked 5000 of the companies in Taiwan in 2014. This study adopted proportion allocation in stratified random sampling to draw 500 samples. The 500 questionnaires were sent out, 100 copies were returned, 8 invalid samples were removed, and there were 92 valid copies with effective response rate was 18%. Regression Analysis was utilized to test the hypotheses of this study. The results of this study are shown as follows: a. The interaction of radical innovation and marketing capability is positive impact on the firms with market-oriented strategy. b. The interaction of radical innovation and service innovation capability is negative impact on the firms with market-oriented strategy. c. The interaction of radical innovation and marketing capability is significantly positive impact on the firms with cost-oriented strategy. d. The interaction of radical innovation and service innovation capability is negative impact on the firms with cost-oriented strategy. e. The organizations adopting the radical innovation will significantly positive impact on market performance through market-oriented strategy. f. The organizations adopting the radical innovation will significantly positive impact on market performance through cost-oriented strategy. Managerial implications and future research directions are discussed.