AN OVERVIEW OF FRAMING BEHAVIORS IN FINANCIAL DECISIONS

Deciding is a difficult task. Things get tougher especially if the number of choices available is big. This may lead to people falling into decision-making biases which cause undesired outcomes. Financial decisions are also susceptible to biases. In this research work, I discuss the framing biases in financial decision-making. The topic is important to be discussed because the bad management of one’s financials causes drastic consequences not to the individual only, but to the society, the nation, and the world. After a thorough literature review basing on three financial decisions, savings – retirement planning – insurance purchasing, I present financial literacy as a solution for people to overcome their fears in falling into financial choice framing.