顾客行为视角下制造业绿色供应链价格谈判机制研究

2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings Pub Date : 2011-11-07 DOI:10.1109/ICMSE.2011.6069971

Du Dan-li, Feng Zhen, Zhao Hong-yan

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引用次数: 6

摘要

制造业在为人类经济发展做出贡献的同时，也带来了严重的环境污染问题。为了实现经济与环境的协调发展，制造企业需要实施绿色供应链运作。在实施绿色供应链运作的制造业中，使用绿色材料和技术将会提高绿色产品的价格。价格是影响顾客购买行为的重要因素。绿色供应链主体为了提高竞争能力，赢得更多的市场份额，必须对绿色产品的价格进行合理的谈判。本文构建了绿色供应链价格谈判机制模型，并从消费者行为的角度分别讨论了价格谈判和不谈判条件下绿色产品的价格、供应商的利润、制造商的利润和整个绿色供应链的利润。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on the price negotiation mechanism of green supply chain of manufacturing industry from the angle of customer behavior

The manufacturing industry has brought the question of serious environmental pollution while makes the contribution for human economic development. In order to achieve coordinated development of economy and environment, manufacturing enterprise need to implement green supply chain operation. The price of green product will increase for the use of green material and technology in the manufacturing industry implementing green supply chain operation. The price is the important factor impacting on the customer purchase behavior. In order to improve competitiveness and conquer more market share, the subjects of green supply chain must be negotiate the price of green product reasonably. This treatise has structured the model of negotiation mechanism of green supply chain price and discussed the price of green products, the profit of supplier, the profit of manufacturer and the profit of whole green supply chain under the condition of negotiation or non-negotiation of price respectively from the angle of customer behavior.

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来源期刊

2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings

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