{"title":"用户与facebook的情感联系以及他们对facebook广告的态度","authors":"Selen Ozdalili, Ahmet Ertugan, T. Medeni","doi":"10.5824/1309-1581.2018.3.004.x","DOIUrl":null,"url":null,"abstract":"This study investigates the association between the emotional connectedness to Facebook, a popular online social network site, and the users’ attitudes towards Facebook advertising. Gender differences were used to moderate the users’ emotional connectedness to Facebook as males and females. A Pearson’s correlation and a linear regression analyses conducted on results from a survey of undergraduate students suggest a strong relationship between the emotional connectedness to Facebook and the users’ attitudes towards Facebook advertising. Such relationship is found stronger in females than males.","PeriodicalId":156438,"journal":{"name":"AJIT-e Online Academic Journal of Information Technology","volume":"50 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"USERS’ EMOTIONAL CONNECTEDNESS TO FACEBOOK AND THEIR ATTITUDES TOWARDS FACEBOOK ADVERTISEMENTS\",\"authors\":\"Selen Ozdalili, Ahmet Ertugan, T. Medeni\",\"doi\":\"10.5824/1309-1581.2018.3.004.x\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study investigates the association between the emotional connectedness to Facebook, a popular online social network site, and the users’ attitudes towards Facebook advertising. Gender differences were used to moderate the users’ emotional connectedness to Facebook as males and females. A Pearson’s correlation and a linear regression analyses conducted on results from a survey of undergraduate students suggest a strong relationship between the emotional connectedness to Facebook and the users’ attitudes towards Facebook advertising. Such relationship is found stronger in females than males.\",\"PeriodicalId\":156438,\"journal\":{\"name\":\"AJIT-e Online Academic Journal of Information Technology\",\"volume\":\"50 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-10-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"AJIT-e Online Academic Journal of Information Technology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5824/1309-1581.2018.3.004.x\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"AJIT-e Online Academic Journal of Information Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5824/1309-1581.2018.3.004.x","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
USERS’ EMOTIONAL CONNECTEDNESS TO FACEBOOK AND THEIR ATTITUDES TOWARDS FACEBOOK ADVERTISEMENTS
This study investigates the association between the emotional connectedness to Facebook, a popular online social network site, and the users’ attitudes towards Facebook advertising. Gender differences were used to moderate the users’ emotional connectedness to Facebook as males and females. A Pearson’s correlation and a linear regression analyses conducted on results from a survey of undergraduate students suggest a strong relationship between the emotional connectedness to Facebook and the users’ attitudes towards Facebook advertising. Such relationship is found stronger in females than males.
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