移动商务管理决策技术的跟踪

C. Carlsson, P. Walden, J. Veijalainen
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引用次数: 4

摘要

移动商务是一个处于早期阶段的新兴领域,但对于全球移动商务领域的参与者来说,成功的关键因素有很多想法。这个领域已经变得多样化,有许多应用领域,它们正在以不同的方向和速度增长。我们已经明白,B2B、B2E、B2C和P2P将产生相当不同类型的应用程序,因为增值产品和服务的主张是完全不同的。这可能是迄今为止寻找“移动商务杀手级应用程序”一直徒劳无功的原因之一。B2B和B2E中的应用程序共享一些价值主张。跨业务应用的关键动机是提高企业、公司、业务单位等之间交互的有效性和生产力,并通过这种交互过程找到联合/共享产品和服务的新形式,并利用移动技术为相应的生产过程找到新的技术解决方案。在B2E应用程序中,团队和个人都致力于提高效率和生产力,移动系统解决方案侧重于(i)提高移动工作者的生产力,(ii)简化行政流程,以及(iii)通过更简单和更有效的团队合作建立竞争优势。预计这些应用的支持技术将围绕智能或智能技术构建。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mobile commerce decision technologies for management track
Mobile commerce is an emerging field in its early stages, but there are a number of ideas of what is going to constitute the key success factors for the actors in the global mcommerce arena. This arena is already growing diversified with a number of application areas, which are growing in different directions and at different paces. We understand already that B2B, B2E, B2C and P2P will produce rather different types of applications, because the propositions for value-added products and services are quite different. This is probably one of the reasons why the hunt for the “mobile commerce killer applications” has been in vain so far. The applications in B2B and B2E share some value propositions. The key motivation for inter-business applications is to improve the effectiveness and the productivity of the interaction between corporations, companies, business units, etc. and through this interaction process to find new forms of joint/shared products and services, and to find new technological solutions for the corresponding production processes with the mobile technologies. In the B2E applications effectiveness and productivity are worked on for both groups/teams and individuals and mobile systems solutions are focused on (i) boosting mobile worker productivity, (ii) simplifying administrative processes, and (iii) building competitive advantage through simpler and more effective team-work. It is expected that the support technology for these applications will be built around intelligent or smart technologies.
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