{"title":"大学生快餐消费模式:以马来西亚麦当劳为例","authors":"Odebunmi Abayomi Tunde, Thiam-Yong Kuek, Nitin Mohan, Gautam Rastogi, G. Bhatt, Hershita Singh, Mar’atus Sholikhah, Vaisnave A/P Murugesan, Venishya A/P Ganeson, Yoke Jing Wong, Chiam Yeu Yap, Aisyah Wardina, Binti Mohamed Hassan, D. Kee","doi":"10.32535/apjme.v6i2.2450","DOIUrl":null,"url":null,"abstract":"In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.","PeriodicalId":237219,"journal":{"name":"Asia Pacific Journal of Management and Education","volume":"241 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia\",\"authors\":\"Odebunmi Abayomi Tunde, Thiam-Yong Kuek, Nitin Mohan, Gautam Rastogi, G. Bhatt, Hershita Singh, Mar’atus Sholikhah, Vaisnave A/P Murugesan, Venishya A/P Ganeson, Yoke Jing Wong, Chiam Yeu Yap, Aisyah Wardina, Binti Mohamed Hassan, D. Kee\",\"doi\":\"10.32535/apjme.v6i2.2450\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.\",\"PeriodicalId\":237219,\"journal\":{\"name\":\"Asia Pacific Journal of Management and Education\",\"volume\":\"241 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-07-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asia Pacific Journal of Management and Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32535/apjme.v6i2.2450\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Management and Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32535/apjme.v6i2.2450","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia
In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.
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