零售渠道竞争定价分析

2013 Sixth International Conference on Business Intelligence and Financial Engineering Pub Date : 2013-11-14 DOI:10.1109/BIFE.2013.5

P. Cheng, Yelin Fu, K. Lai

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引用次数: 0

摘要

本文研究的是直销商在与传统零售商竞争时，无论是线上还是实体店的价格竞争策略问题。在本研究中，我们考虑在Bertrand和Stackelberg市场结构下直销商和传统零售商之间的竞争定价。对SB、SO、BB和BO四种定价策略进行了研究和比较，得出了最优定价策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Competitive Pricing on Retailing Channels

The present work is concerned with the problem of competitive pricing strategy when the direct marketer opens either online or bricks-and-mortar stores to compete with the traditional retailer. In this study, we consider the competitive pricing between the direct marketer and the traditional retailer under the Bertrand and the Stackelberg market structure. Four pricing strategies, namely, SB, SO, BB and BO are investigated and compared to derive the optimal strategy.

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2013 Sixth International Conference on Business Intelligence and Financial Engineering

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