基于生存分析的顾客忠诚研究

2017 16th International Symposium on Distributed Computing and Applications to Business, Engineering and Science (DCABES) Pub Date : 2017-10-01 DOI:10.1109/DCABES.2017.45

Linghui Jin, Lisha Guo

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引用次数: 1

摘要

本文从生存分析的角度对顾客忠诚度进行了研究。我们将产品的使用时间视为生存时间，运用AFT模型分析了顾客忠诚度的影响因素。仿真结果表明，该方法比一般的回归方法更有效。并给出了一个实例作为说明。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Customer Loyalty Research Based on Survival Analysis

In this paper, we study the customer loyalty based on survival analysis. We regard the time of using product as the survival time, and utilize the AFT model to analysis the influencing factors of the customer loyalty. The results of simulation show that our method is more effective than commonly regression method. A real example is also provided as an illustration.

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来源期刊

2017 16th International Symposium on Distributed Computing and Applications to Business, Engineering and Science (DCABES)

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