Web搜索的点击模型介绍:SIGIR 2015教程

A. Chuklin, I. Markov, M. de Rijke
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引用次数: 56

摘要

在这篇介绍性教程中,我们概述了网络搜索的点击模型。我们展示了概率图形模型框架如何帮助解释用户行为,构建新的评估指标并执行模拟。本教程增加了一个现场演示,参与者有机会实现一个点击模型,并在一个公开可用的数据集上进行测试。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Introduction to Click Models for Web Search: SIGIR 2015 Tutorial
In this introductory tutorial we give an overview of click models for web search. We show how the framework of probabilistic graphical models help to explain user behavior, build new evaluation metrics and perform simulations. The tutorial is augmented with a live demo where participants have a chance to implement a click model and to test it on a publicly available dataset.
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